Florette

Case study

Mandate

Deploy a press relations campaign including sending a press release to traditional short-term media, creative mailings as well as two paid partnerships in order to promote the two new Florette ranges ( salad set with vegetable proteins and set of vegetables to cook with seasoned butter).

Context

Florette is launching two new product lines: salad sets with vegetable proteins and cooking vegetables with seasoned butter. A small revolution in the vegetarianism and veganism industry as these are the salads with the highest protein content in North America!

22 PR mailing

The packages contained the essentials for a dinner on the go, including a lunch box and a set of wheat utensils in Florette colors, as well as three new flavors of meal salads and three new flavors of cooking vegetables.